CBD in Cosmetics: Game-Changer or Just a Trend?
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Major Drivers and Challenges
CBD is highly effective and safe for use on every skin type; however, its use is extremely high among those struggling with inflammatory conditions, sensitivity, dryness, and acne. In view of these appealing inflammatory properties, CBD is utilized for fostering skin’s natural healing process, reducing the life span of eczema flare-ups as well as breakouts. Apart from this, it contains a host of antioxidant properties that curb signs of aging while also bringing down pain due to inflammatory skin conditions.
Alarming surge in pollution levels as well as extreme UV rays that cause skin burn and blackening and sometimes even skin cancer prompts consumers to purchase proven effective beauty and skincare products infused with CBD. Increasing knowledge about the latest products that cater to a particular skin issue also enhance the sales in the market. Companies are progressively joining hands with celebrities to endorse their products, while spending considerably on advertisements to garner the consumers’ attention.
Social media platforms are quite popular in today’s world, with YouTube and Instagram deemed as major influencers. These platforms help consumers grow aware about the different CBD skincare products available in the global industry. Simply put, the soaring awareness levels among consumers regarding the benefits as well as the availability of the latest products should benefit the global CBD Skincare Products Market in the years ahead.
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